As you may recall, back in October, Randall Hull of The Br@nd Ranch® wrote about the Brinks Home Security re-brand to Broadview Security, in his post Will Any Old B-Word Do?
This was Randall’s assessment:
Personally, when I think Brink’s I see a big Rottweiler eyeing you warily. With Broadview I imagine a yappy Chihuahua chasing