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The B-Word Again, A Commercial Sighting

By Steve Baird® on July 18, 2010
Posted in Branding, Marketing, Trademarks

As you may recall, back in October, Randall Hull of The Br@nd Ranch® wrote about the Brinks Home Security re-brand to Broadview Security, in his post Will Any Old B-Word Do?

This was Randall’s assessment:

Personally, when I think Brink’s I see a big Rottweiler eyeing you warily. With Broadview I imagine a yappy Chihuahua chasing

…

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