This was Randall’s assessment:
Personally, when I think Brink’s I see a big Rottweiler eyeing you warily. With Broadview I imagine a yappy Chihuahua chasing its tail.
I recently snapped the above photo showing the Broadview Security logo in the window of a retail business, so it appears the re-brand has extended beyond home security to commercial as well.
Seems to me Randall’s skepticism about the strength (or more properly, the lack thereof) of the Broadview name is even stronger in the context of commercial security.
What do you think? Is this re-brand doing its job?