– Aaron Keller, Managing Principal, Capsule
We do a lot of naming. When we started our firm over 15 years ago I was opposed to doing any naming at all; it has the distinct properties of being one of the hardest creative things you can do for a client and the least respected, hence
–Aaron Keller, Managing Principal, Capsule
Love and hate are only emotional states, but we’re swimming in murky waters today. In response to a massacre in South Carolina the politicians are fighting to remove the “rebel” flag as an icon. Then, we see a movement here in the Minneapolis community to remove the name
– Aaron Keller, Managing Principal, Capsule
There was a time, back in the day, when you could just “Google” yourself and that was the best way to assess the value of your personal brand. Simple quantifiable way to see how many mentions you had on Google’s interwebs (the reference is intentional). And, you could
An open call for change. Change where it counts, in brands.
Don’t read this if you have a closed mind and can’t imagine a different future beyond tomorrow. You know who you are, this will make you cringe and we don’t need that on our conscience.
For the remaining, take a minute to consider