— Jessica Gutierrez Alm, Attorney
Fanfiction refers to the art of creating fiction using another author’s characters or universe. I was first introduced to the concept in high school, when a friend began writing Harry Potter fanfiction. (Side note: this is not one of those situations where the “friend” is actually me.) My friend used
Amidst the ugly so-called “spring” weather we’ve been having here in Minnesota, I was watching The Discovery Channel the other night and saw a promo for this new show.
The show is hosted by Kal Penn of House and Harold and Kumar fame (and incidentally also has had an on-again, off-again stint as the Associate
—David Mitchel, Norton Mitchel Marketing
In 1981, MTV’s first music video was The Buggles’ “Video Killed The Radio Star”. The title of that song could be adapted to ask a more modern question. Is the DVR killing television advertising? Also, can brands successfully use television advertising in the era of the DVR?
I strongly believe that the DVR is not the death knell for TV advertising. Some studies have shown minimal impact. Nevertheless, that is not an excuse to pretend we are living in 1981. Those using television to advertise must take technological advances into consideration when devising plans for using video to promote their brands.
The DVR is not an entirely new paradigm. Rather, it is the evolution of pre-existing concepts. People who want to avoid television commercials will avoid them with or without DVRs. Without a DVR, a person that avoids commercials can mute a program, go to the bathroom during commercial breaks, change the channel to another channel not in commercial, or prepare a meal or snack. Additionally, people have had the ability to record TV shows and watch them at their convenience since circa the late 1970s. A 2001 episode of “That 70s Show” pokes fun at the early TV recording technology. Minutes 4:29-5:38, 8:52-9:45, 16:15-17:35 contain dialogues about early TV recording. However, programming a VCR to record live TV was far more difficult for most people than the DVR. This has made the DVR a bigger force to be reckoned with.Continue Reading DVR Killed The Video Ad?
Pannapictagraphists take note, the verbing of brands is alive and kicking at the Phoenix Comicon!
After letting some friends know one of my sons and I were on our way to the Phoenix Comicon over the Memorial Day weekend (because Stan Lee was going to be there for a special signing event), we were told that in addition