Ernst & Young, here is to hoping you can take a little joke about your new truncated name, EY:
We’ve written a lot about the potential hazards of brand truncation here, and when one of our talented guest bloggers brings this unfortunate story to our attention, we simply couldn’t resist spilling a little digital
—Nancy Friedman, Chief Wordworker at Wordworking; and author of Fritinancy
“All the good ones are taken!”
Without fail, that’s the lament I hear most frequently from my naming clients. They’re not complaining about legally available trademarks—they’re talking about Internet domains. They want short ones: five letters would be nice. (Uh-huh.) They want
–Dan Kelly, Attorney
Back in April, I explained a little bit about how typosquatters can capitalize on direct navigation Internet traffic. I offered an example of the “omitted letter” typo: www.kellggs.com. Well, one omitted letter typo variant of .com is becoming widely available: .cm.
The TLD “.cm” is the country code top-level domain (“ccTLD”)