DuetsBlog Collaborations in Creativity & the Law

Tag Archives: Chevron

Talk to Chuck, Trade Like Chuck, or Chuckit?

Posted in Advertising, Articles, Branding, Loss of Rights, Marketing, Television, Trademarks, Truncation, USPTO

A recent advertisement caught my ear because it involved financial services offered by a guy named Charles Hughes a/k/a Chuck Hughes and the catchy marketing phrase Trade Like Chuck: It instantly reminded me of a piece I wrote in 2010 called: Exposing Two-Face Brands. One of the branding truncation examples I wrote about there noted… Continue Reading

Environmental Film Disaster, A Case for First Amendment Rights or Past Regrets?

Posted in First Amendment, Guest Bloggers

—Joy Newborg, Winthrop & Weinstine, P.A. Award winning film producer Joseph Berlinger made a documentary entitled Crude, which followed the case brought against Texaco by a group of civilians who allege that the oil exploration and drilling conducted by Texaco, now owned by Chevron, in Ecuador polluted the rain forest and contaminated their drinking water…. Continue Reading

Unlawful Tarnishment of Chevron’s Shining Texaco Star?

Posted in Agreements, Contracts, Dilution, Famous Marks, Goodwill, Law Suits, Non-Traditional Trademarks, Trademarks

An interesting trademark case recently was filed in federal district court in Minnesota, Chevron Intellectual Property LLC et al v. MDW Equity Partners, LLC, a pdf copy of the complaint here. As beleaguered BP‘s once valuable goodwill and reputation continues to flounder in the court of public opinion with the tragic gulf oil spill and disaster (by the way, how… Continue Reading

You See Blue Ovals, I See 3D Spheres

Posted in Advertising, Branding, Famous Marks, Guest Bloggers, Marketing, Sight, Trademarks

I must admit, I was quite intrigued by Dan Kelly’s Duets blog entry “I See Blue Ovals” (August 28, 2009). It got me thinking about some of the trends occurring in logo design today. My 20+ years in the world of branding has witnessed a few notable changes. Perhaps the most significant is the application of… Continue Reading