Church & Dwight Co., Inc. (“C&D”) the maker of Arm & Hammer® Super Scoop®has sued the Clorox Company (“Clorox”), the other leading seller of cat litter in the United States, for false advertising under the Lanham Act and various state law claims.
This cat fight initially involved Clorox advertisements that depicted multiple cats shunning
Clorox and Church & Dwight recently settled a lawsuit relating to cat litter. (News release here.) The basis for the lawsuit was Church & Dwight’s allegation that Clorox was airing an advertisement which misleadingly implied that cats preferred Clorox’s Fresh Step cat litter to Church & Dwight’s Arm and Hammer Super Scoop cat litter:
"The Clorox
–Sharon Armstrong, Attorney
Early on in the days of the blog, I wrote a post about Method cleaning products and my fascination with the fact that cleaning products could have not only fans, but vocal, proud fans. To me, Method has always taken a “hey, we’re all in this together” approach to marketing, as