Since the origin of trademark use guidelines, there has been immutable, black and white legal direction against using brand names (and the trademarks that protect them), as nouns or verbs. If you’ve seen more flexible rules, please share.
Yet, marketers have recognized the power verbs have over nouns and adjectives.
Highlighting the
A couple of months ago I blogged about Branding Exclamations!
Before that I blogged about Increasingly Intense Ellipsis Branding . . . .
Now, it appears I must revisit the subject of punctuation mark branding given Cadbury Adams’ new Mega Mystery Stride brand gum, prominently featuring a question mark logo on the packaging where the S logo normally