As we head into the weekend, I thought I’d leave you with a Culver’s ad that feels like “look for” advertising:
We’ve spilled a lot of digital ink on the topic of how “look for” advertising greatly enhances a brand owner’s ability to federally register non-traditional trademarks.
Now, if Culver’s would only follow-through
–Dan Kelly, Attorney
I think Steve once remarked something to the effect that the Internet is employment security for trademark attorneys. Road tripping is too. On one such recent occasion, my wife remarked on the similarity of Culver’s blue oval signage to Ford’s famous blue oval.
Obviously, there is no issue here from a trademark
It is probably fair to say from my initial Just Verb It? post, the many articles referenced in that post, the substantial panel of commentary to the post, and additional interest in the topic, that at least two truths about “brandverbing” are beyond much, if any, debate: (1) Lawyers (including the International Trademark Association’s guidelines