Project work is fine, whether it’s responding to an overreaching trademark cease and desist letter, helping out with a re-branding project, drafting changes to a license agreement, reclaiming a domain name, assisting with some strategic advice on packaging trade dress changes, clearing and/or registering a new mark, but what’s really satisfying, what’s really rewarding, what’s
Customer Relationships
Are we ready for Big Data to buy Big Ad?
By Duets Guest Blogger on
– Jason Voiovich, Vice President, Marketing, Logic PD
Ad agencies are in a bit of a data land grab.
For the past five years, the big agencies conglomerates have been falling over themselves to acquire or build digital marketing practices. More recently, that focus has evolved into an unstoppable urge to not miss the boat…