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David Bowie: Ziggy Stardust teaches us about branding.

By Duets Guest Blogger on January 22, 2016
Posted in Branding, Guest Bloggers, Marketing, Mixed Bag of Nuts, Technology

– Randall Hull, The Br@nd Ranch®

On January 10, 2016, David Bowie “left the building” after an 18 month battle with cancer — a complete shock to many of us who were fans. We didn’t know David was ill. Yes, there were the rumors of his death triggered by his heart attacks, six of them…

Lust for Life

By Duets Guest Blogger on June 12, 2012
Posted in Advertising, Branding, Marketing

-Karl Schweikart and Susan Hopp, 45 Degrees/Minneapolis

The other day I heard the song Lust For Life by Iggy Pop. I had to chuckle as I remembered that it was once used to sell cruise vacations. As someone who had listened to that song in college, it seemed like a real brand disconnect.

Royal Caribbean…

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