As our loyal readers know, we love bringing non-traditional trademarks within your sights for consideration, even if they’re hanging from the ceiling, so here’s another to explore:
The
Lights Shining On Configuration Trademarks?
Description of a Trademark with the USPTO
Continuing our discussion — from yesterday and the day before — about the description of a mark provided to the USPTO during the registration process, the below images from two unrelated federally-registered, non-verbal logos for banking services, help tell another related story:
As the links
Apple’s Word Count for Non-Verbal Branding
A picture is said to say a thousand words, and ironically that is almost literally and exactly true when it comes to Apple’s focus on non-verbal icon branding.
A week before the 4th of July, Apple filed these three non-verbal trademark applications:
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The Budweiser Bowtie Can Shape Trademark
Launched a few months ago, it’s called the bowtie can, because it appears to emulate Budweiser’s well-known bowtie brand icon, but the formal description of the Anheuser-Busch beer can at the USPTO is a bit more clumsy and technical:
“The mark consists of packaging for the goods, namely, beverage package for the goods consisting
OfficeMax’s Rubber Band Ball Brand Symbol
OfficeMax has been sporting its friendly and colorful rubber band ball brand signal on billboard advertising and delivery trucks for some time, but yesterday is the first time I’ve noticed prominent static use of the bouncy rubber band ball as a non-verbal logo on storefront signage positioned next to the OfficeMax brand name (like the
Grab Some Buds and Pop a Red Top (or Tab)?
Given how much we know you enjoy the subject of non-traditional trademark protection, here is a recent one from Anheuser-Busch:
The description of the mark reads: “The mark consists of a design feature of product packaging, namely, a red colored tab on a can, which features a crown design that is transparent. The
Now That’s a Peach . . . of a Trademark Description
Mark Prus recently highlighted some examples of a do-it-yourself naming faux pas, where he asked "What were they thinking?!" This one probably deserves the same question and, at least to me, clearly falls into the category of a do-it-yourself trademark application faux pas.
Just so you know, I innocently stumbled across this recently abandoned trademark application for the