Across the United States this week, fans rejoiced as baseball returned. Teams took to the diamond and played the first games to count since last year’s World Series. Players, coaches, and fans all turned the page on last season, starting with a clean slate and an undefeated record. But while the players battled on baseball
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The Galleria of Retail Jewelry Store Taglines
By Steve Baird® on
On this Valentine’s Day, after enduring weeks of the same endless running of national retail jewelry chain advertising, leading up to this annually celebrated day of love and affection, I thought it might be fitting to try a few retail jewelry store taglines on for size and examine — at least from a trademark perspective — their protect-ability and likely placement on…
A Parody Is Forever?
By Brent Lorentz on
Recently, a new Verizon commercial caught my eye. Perhaps you’ve seen it:
This immediately reminded me of a circa 1993 (has it really been that long?) De Beers commercial (seen here). Apparently, this is one of at least two Verizon commercials intended to "spoof" some of the classic, well-known commercials from our past. My immediate reaction, to…