Dollar Shave Club

The psychology of referrals: 3 reasons people advocate for brands

By Duets Guest Blogger on June 24, 2013

Posted in Advertising, Goodwill, Guest Bloggers, Marketing, Social Media, Social Networking, Technology

Matt Kucharski, Executive Vice President, Padilla Speer Beardsley

I’m not really the kind of guy to recommend brands on social media, which is a bit ironic because that’s the ultimate goal of every marketer – to turn your customers into advocates.

But that all changed the day I discovered Dollar Shave Club, an e-commerce…

Social Media: Lowering the Barriers to Entry?

By Duets Guest Blogger on April 13, 2012

Posted in Advertising, Marketing, Social Networking

–Dan Kelly, Attorney

Over the past couple of weeks, I have been watching with interest the development of a company called Dollar Shave Club. If you’ve never heard of Dollar Shave Club, this video is a good introduction (not safe for kids):

This 90 second video has more than four million views on YouTube…

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