From time to time, I post squirrelly thoughts. Today, I wonder: Should a large company with famous, distinct trademarks sometimes hold back from aggressively enforcing those trademarks, even when doing so might at first appear to be a useful competitive strategy? I’m sure many executives at McDonald’s–the worldwide fast-food chain that it is so ubiquitous
Europe
ED Ads: Humor From Across the Pond
On this last day of the month, we are shedding almost all seriousness to stand at attention while examining some recent London taxi cab humor — from the perspective of Lloyds Pharmacy — about treating the affliction of erectile dysfunction (ED) with six pound pills and a healthy dose of laughs:
One of the things…
Pinterest’s European Headache
Simon Bennett, partner and Rachel Cook, associate Fox Williams LLP
Social media companies are some of the biggest growth businesses out there and the very nature of their businesses is global. One of the stronger performers is Pinterest, which offers an online platform to manage images and other content on an online pinboard. As…
Shopping for a Trademark
Are you shopping for a trademark? Stores spend lots of money branding their names. Accordingly, many register their store names as trademarks. Over Thanksgiving while shopping in Turkey, I saw the store front sign Inci®.
I thought it was unique because you do not often see the ® on a store front sign. For example, you…