Can you name the owner of this exclamation mark branding signal?
You may be surprised to learn it is federally-registered in the U.S. as a stand-alone non-verbal trademark.
You may be even more surprised to learn, it was federally-registered without a showing of secondary meaning or acquired distinctiveness, because it was viewed as an inherently distinctive non-verbal trademark.
This is no ordinary exclamation mark, however, the trademark owner claims it in a 3D appearance, does that help?
Here’s another clue: In Latin American countries, the brand name associated with this particular punctuation mark is Pepitos!
Last clue: Would it help to know the goods associated with this registered trademark are chocolate chip cookies?
Answer below the jump.