Shelter in place has delivered attention to meal delivery, prepared food delivery, contactless delivery, not to mention DIY food products, so this Kraft television commercial led me to explore if there may be a trademark story in this brand:
Upon first seeing the ad for Kraft’s Just Crack an EGG breakfast
One of my friends, when playing blackjack and asked to “cut the deck” after it has been shuffled, consistently admonishes without hesitation: “Thin to win.”
Given the trademark story for today, you may end up believing the opposite.
A 6-year trademark fight between Frito-Lay and Real Foods ended this month.
Frito-Lay opposed Real Foods’
No worries, I’m back at the keyboard, refreshed after a busy January, from the ATA Show in Louisville to Las Vegas for the SHOT Show, then Austin, and well beyond.
2019 is off to a rapid start, not sure where the first half of February went, so I’ll make sure this is a good
You’re well aware of the fact that we have a burning desire for great brands and trademarks.
Outside Whole Foods last evening, with snow falling, I found a beautiful display of firewood:
A smile came to my face as I read the SnuggleWood brand name for this kiln-dried firewood.
We’ve written a lot about the
We’ve been down this road before, some themes intersect, and trademark value is filtered out:
The intersecting themes on tap for the day are: Zero, Branding, Trademarks, and Loss of Rights.
ZEROWATER is a perfectly suggestive, inherently distinctive, and federally-registered trademark with “incontestable” status as a source-identifier for “water filtering units
As I’ve been known to do long before now, this past weekend I found myself gazing intently, this time, into the front label and back copy on this S. Pellegrino sparkling natural mineral water bottle:
Putting aside the question of the shiny red star logo, which we already have bloviated about, here,
Toward the end of last week, a couple of friendly ironmongers (John Welch and Ron Coleman) had an interesting dialogue on Twitter, with some great insights about creativity and the law.
John noted that copyright’s requirement of “originality” is not the same as the requirement of “novelty” in patent law. Ron then
One of my passions is to find common and favorable ground between legal and marketing types.
One of the readings during week three of Seth Godin’s intensive altMBA workshop reminded me of a great example to illustrate how a valid marketing goal can align with strong legal protection.
An excerpt from Seth’s All Marketers are
Earlier this month Southwest Airlines launched a brand new ad campaign called “Transfarency,” which is said to highlight the airline’s “low-fare credo and its lack of bag fees, change fees or hidden fees for passengers.”
Transparency seems to be the buzz word in branding and marketing circles lately, so what
Welcome to yet another edition of non-traditional trademarks, but instead of discussing brown paper bags for chips as trademarks, today we’re focusing on a U.S. trademark registration that surprisingly issued just a few weeks ago — a net bag package design for holding toy marbles:
As shown above, the claimed mark “consists of