–Dan Kelly, Attorney
If you travel by air at all, I suspect that Southwest Airlines’ “Bags Fly Free” campaign resonates a bit:
This is but one of many examples of Southwest Airlines’ marketing and business savvy. By all appearances, this is a company that exudes a love for its business, which necessarily requires a love for its customers. It meets its customers where they are: blogging, on YouTube, on Facebook, on Twitter, on TV, in print . . . you get the idea. They are well known for using humor both in advertising and in providing services. It is a company that is meeting its mission.
Here’s to more fun in 2010!