Earlier this month Southwest Airlines launched a brand new ad campaign called “Transfarency,” which is said to highlight the airline’s “low-fare credo and its lack of bag fees, change fees or hidden fees for passengers.”
Transparency seems to be the buzz word in branding and marketing circles lately, so what
– Mark Prus, Principal, NameFlash
With apologies to The Beatles for borrowing a lyric from their song “All You Need Is Love” from The Magical Mystery Tour album, branding that uses “Love” or its symbols are scientifically proven to give persuasion a boost.
Southwest Airlines has understood the power of love for quite a while
– Nancy Friedman, Wordworking
In mid-June JetBlue, which since its first flights in 2000 had been a single-class “value” airline, introduced its version of first-class service. To signal this departure—forgive the pun—it didn’t give the service a category name such as JetBlue Business. Nor did it follow its own naming conventions and build on the
One of my favorite movies is Risky Business, the 1983 classic featuring a young Tom Cruise playing high school kid Joel Goodson. Joel is an average kid from an upper middle class Chicago suburb who has the good fortune of having his parents take off for a few days, leaving him with
– Debbie Laskey, MBA
In today’s crowded marketplace, how do brands stand out? How do they get as much positive brand awareness and exposure as possible without spending more than their marketing budgets allow? In addition to providing excellent customer service and creating amazing customer experiences, one way is to add co-branding to the
Do you suppose the author of this article knows that Ball Park is a federally-registered brand name and trademark, not an unprotectable generic term synonymous with hot dogs and frankfurters? The growing prevalence of lower-case brand styles and visual identity has complicated the answer to this question a bit, I suspect. Nevertheless, we should probably
–Dan Kelly, Attorney
If you travel by air at all, I suspect that Southwest Airlines’ “Bags Fly Free” campaign resonates a bit:
This is but one of many examples of Southwest Airlines’ marketing and business savvy. By all appearances, this is a company that exudes a love for its business, which necessarily requires a love