Luxo AS, a Norwegian light manufacturer and distributor, has sued Disney and Pixar et. al. asserting various trademark-related claims arising from Disney’s and Pixar’s use of the LUXO trademark.  In an always interesting case of trademark law/branding meets fair use, Luxo has alleged that Disney/Pixar’s use of "Luxo Jr." to identify the "hopping lamp," which has been the corporate mascot

Finally, here is a photo of Rapala’s “More Hits Than Google” billboard ad discussed previously in my Monday post entitled: “Rapala Fishing Lures: More Hits Than Google? Or, More Cats Than You Can Shake a Stick At? ” Sorry for the delay folks.

Anyone notice the exceedingly small print located in the lower right corner of the billboard ad?

OK, leaving your microscopes at the lab, three guesses what it reads:Continue Reading Rapala’s “More Hits Than Google” Billboard Update (Photo Included)