Shoes are always in the news. From a fashion standpoint, Nike has made headlines this week, with a re-release of the Classic Cortez running shoe (aka, the Forrest Gump shoe) along with the second edition of the LeBronald Palmer. And yes, the LeBronald Palmer is exactly what it sounds like, LeBron James creating a shoe
Often Imitated, Never Duplicated: The Quizzical Case of Celebrity Look Alikes
By Brent Lorentz on
Posted in Advertising
While I was perusing ESPN.com shortly after the Masters, I came across an interesting article about a Tiger Woods lookalike. The article was a bit dated, and was probably recycled because of Tiger’s upcoming Master’s appearance, but it sparked interest nonetheless.
My first question was, “How big of a market exists for the celebrity lookalike…