Having already discussed Why Publicity Matters last week, the most effective publicity strategy is to position yourself as an expert in your field. Notice how the media, especially television, seems to have the same experts come on shows to comment on stories etc. This did not
This unsolicited e-mail communication from the Caribbean Island of Nevis got trapped in our spam filter, but I thought I’d remove the link and bring it out under a short leash for some legal training and discussion:
Trademark fair use, you ask?