There must be an infinite number of possible names for someone tasked with re-branding a motel, yet on a recent trip to Iowa City to interview an amazing pool of law students, I captured some photos of what has been — for as long as I can remember — a Motel 6, and is
An interesting trademark case recently was filed in federal district court in Minnesota, Chevron Intellectual Property LLC et al v. MDW Equity Partners, LLC, a pdf copy of the complaint here.
Last week we explored how at least some of Seth Godin’s trademark advice is a bit dated.
This week, let’s take a close and careful look at his advice concerning trademark registration:
Some lawyers will get all excited and encourage (demand!) that you register your trademark. This involves paying a bunch of money, filing a
Last week we blogged about the dreaded D-Word and how some marketers unwittingly undermine trademark rights in a brand name by explaining that the name "describes" or is "descriptive" of the goods or services sold under the brand.
We also have blogged about the danger of "taking a suggestive name, mark, or tag-line, and using it descriptively in…