There must be an infinite number of possible names for someone tasked with re-branding a motel, yet on a recent trip to Iowa City to interview an amazing pool of law students, I captured some photos of what has been — for as long as I can remember — a Motel 6, and is
Unlawful Tarnishment of Chevron’s Shining Texaco Star?
An interesting trademark case recently was filed in federal district court in Minnesota, Chevron Intellectual Property LLC et al v. MDW Equity Partners, LLC, a pdf copy of the complaint here.
As beleaguered BP‘s once valuable goodwill and reputation continues to flounder in the court of public opinion with the tragic gulf oil spill
More Godin on Trademark? The Sequel
Last week we explored how at least some of Seth Godin’s trademark advice is a bit dated.
This week, let’s take a close and careful look at his advice concerning trademark registration:
Some lawyers will get all excited and encourage (demand!) that you register your trademark. This involves paying a bunch of money, filing a
Another Marketing Pitfall: How to Crush a Smashing Brand Name & Trademark
Last week we blogged about the dreaded D-Word and how some marketers unwittingly undermine trademark rights in a brand name by explaining that the name "describes" or is "descriptive" of the goods or services sold under the brand.
We also have blogged about the danger of "taking a suggestive name, mark, or tag-line, and using it descriptively in