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Worst Frankename ever?

By Duets Guest Blogger on April 22, 2014
Posted in Branding, Guest Bloggers, Marketing, Mixed Bag of Nuts, Trademarks

– Brent Carlson-Lee

To quote Mark Prus, Principal at NameFlash, Frankenames are “names created by slamming two or more word parts together to make a new name. This would include a name like “Toasterrific” (toaster + terrific).” See full article here.

Despite his warning, the proliferation of Frankenames continues.

In fact, I am…

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