– Draeke Weseman, Weseman Law Office, PLLC
Last week, the Chicago Sun Times profiled Loeb & Loeb attorney Douglas Masters, the NCAA’s outside counsel in charge of trademark enforcement during March Madness. Licensing the official sponsorships is big business, and enforcement demands require Masters to send out hundreds of cease-and-desist letters to both accidental infringers
Last month, you will recall we wrote about the important difference between the right to register a trademark and the right to use a trademark, here and here.
Despite the fact that in most cases, a “likelihood of confusion” test governs both determinations, the right to use and the right to register are not
We’ve spilled a lot of digital ink on the importance of “look for” advertising when a brand owner wants to legally own a non-traditional trademark like a single color, or perhaps the shape of a product, or even product packaging or containers, among other potential non-traditional marks.
So, when
Little did I know when I was writing What’s in an Orange-Colored Home Improvement Business Name? — that two days later, orange-color marks would be asserted in a trademark infringement lawsuit filed in Minnesota federal district court over competing building construction services: Cedar Valley Exteriors, Inc. v. JNS Builders LLC. A copy of the
How many think of Home Depot when the generic and industry category words “Home Improvement” appear in the color orange? I do, that’s why I snapped this photo of signage on a local strip mall the other day.
Apparently, there used to be a business in Champlin, Minnesota called “Wholesale Home Improvement Center” — nice
—Karl Schweikart, partner and co-creative director, 45 Degrees/Minneapolis
It’s validating to discover that branding is not a topic just for designers to geek on. As a partner in a design firm focused on brand identity work, I find the community Duets has pulled together to be a vibrant and informative group to
–Dan Kelly, Attorney
How did you get here? Seriously, how did you navigate to this web page? Is DuetsBlog.com in your bookmarks? (Do you have an Internet “loop”?) Perhaps you navigated directly by going to the little box at the top of the page and typing in “www.duetsblog.com.” If you did this last step, and