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Are we ready for Big Data to buy Big Ad?

By Duets Guest Blogger on December 31, 2013
Posted in Guest Bloggers, Mixed Bag of Nuts, Squirrelly Thoughts, Technology

– Jason Voiovich, Vice President, Marketing, Logic PD

Ad agencies are in a bit of a data land grab.

For the past five years, the big agencies conglomerates have been falling over themselves to acquire or build digital marketing practices. More recently, that focus has evolved into an unstoppable urge to not miss the boat…

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