From time to time, I post squirrelly thoughts. Today, I wonder: Should a large company with famous, distinct trademarks sometimes hold back from aggressively enforcing those trademarks, even when doing so might at first appear to be a useful competitive strategy? I’m sure many executives at McDonald’s–the worldwide fast-food chain that it is so ubiquitous
Ireland
The Long and Short of Good Ads
By Duets Guest Blogger on
–James Mahoney, Razor’s Edge Communications
Recent travel on Aer Lingus and a perusal of The Boston Sunday Globe brought two very good ads to my attention.
The first, which ran in the Aer Lingus on-board magazine, is a terrific marriage of great concept and excellent execution plus situational relevance: you’re on a plane on your…