– Mark Prus, Principal, NameFlash
Back in the mid-2000s, A.G. Lafley (during his first tour of duty as CEO of P&G) championed the “First Moment of Truth” which represented the time when people are looking at the store shelf and trying to decide whether to buy the product.
Later, P&G emphasized the “Second Moment of
Last Friday Twin Cities Business and the Minneapolis Star Tribune reported on 3M’s recent trademark infringement case filed against online retailer Shoplet.
In case you haven’t seen it yet, here is a pdf of the complaint.
It asserts a variety of violations of 3M’s exclusive rights in the federally-registered POST-IT trademark, including federal trademark infringement, false
A little while back I wrote about the Likelihood of Confusion test in Trademark Law and how it protects trademark owners against much more than simply likelihood of confusion as to source.
I also wrote about how Wolf Appliance was able to convince a federal judge in Wisconsin to grant a preliminary injunction barring Viking Range from selling a