Kim Kardashian West’s (“Kardashian’s”) company Kimisaprincess, Inc. won its motion to transfer a pending case against the company from Illinois to California. Danish makeup artist Kirsten Kjaer Weis (“KKW”) sued Kimisaprincess in Illinois alleging claims of trademark infringement, false designation of origin and unfair competition against Kardashian’s company.

Kim Kardashian and her family are no

– Mark Prus, Principal, NameFlash

“Very superstitious, writings on the wall, Very superstitious, ladders bout’ to fall.”

“When you believe in things that you don’t understand, then you suffer. Superstition ain’t the way.”

– Stevie Wonder lyrics for Superstition

With all due respect to Mr. Wonder, when it comes to branding, superstition may actually be