Earlier this month Southwest Airlines launched a brand new ad campaign called “Transfarency,” which is said to highlight the airline’s “low-fare credo and its lack of bag fees, change fees or hidden fees for passengers.”
Transparency seems to be the buzz word in branding and marketing circles lately, so what
You know that feeling when you’ve nearly crossed the finish line? You have done the work, put in the time, and the only step left is to run through the tape.
There can be similar moments with trademark applications, too. Admittedly, it may not be as exciting for other people, but I certainly enjoy it.
It is easy for some to get all tied up in knots at the USPTO when facing challenging grounds for refusal against federal registration of a claimed non-traditional trademark. Not Bottega Veneta.
Last week the Swiss-owned fashion house and luxury brand was able to persuade the USPTO to approve for publication the three dimensional knot
How cool is it to have the MLB All-Star Game and related events, right here in Minneapolis? Very.
As the advertisement shows, Pepsi is playing a large role in the event, as the “Official Soft Drink” of the MLB All-Star Game.
As attractive as the ad is, sadly, I suspect that only trademark types and
July 4th weekend usually makes me think of three things: the cabin, my favorite random historical facts about Presidents (did you know this?), and the Declaration of Independence. In fact, I always encourage people on July 4th to read the Declaration of Independence, which includes one of the first usages of one
Marketing types, it may well be obvious to some, but it is always important to consider the source of inspiration for the branding and marketing of the products and services you promote.
At least for those who follow country singer Toby Keith, with a Costco retail end-cap display like this, it’s hard not to assume
Trademarks and branding are worth a lot of money to a company. The Fourth Circuit recently addressed the serious issue of trademark counterfeiting. This form of trademark infringement occurs when a company manufactures goods (or performs services) that are identical to those of the trademark owner, and then passes them off as the authentic goods
–Sharon Armstrong, Attorney
The Lanham Act prevents applicants from registering any of a number of words and devices as marks, including immoral or scandalous matter and flags or coats of arms. In terms of the latter exclusion, such a prohibition makes sense; without it, for example, any merchant could use an American flag to hawk
About a week ago another interesting federal intellectual property case was filed in the District of Minnesota: Fantasy Flight Publishing, Inc. v. Puffin Software et al.
Although the four count complaint includes a federal unfair competition claim, a Minnesota deceptive trade practices claim, and a common law unjust enrichment claim, the case really appears to be centered around the copyright
Many visitors traveling to Times Square since 2002 have caught a glimpse of the Naked Cowboy®, a/k/a Robert Burck. He sings and officiates weddings (charging $499 and up). He even ran for the Mayor of New York at one point (although he ended up withdrawing from the race). For those of you who have not