Even if you know nothing of physics (I do not), most of us know Sir Isaac Newton’s third law of motion: for every action, there is an equal and opposite reaction. The same concept applies to marketing—some agree, and others have differing opinions. There are at least two ways to look at anything so it’s
As a marketer, I couldn’t resist jumping on the bandwagon. This time on Google’s Facebook-esque Google+. I begged and pleaded for an invitation until I finally received one. Excitedly, I added my peeps (mainly consisting of other marketers) to my “Circles,” and then I set off to figure out the great mystery: how does this
My posts tend to be about the how-to side of social media technology. Today, I’m talking about technologies I want. (With some things to think about, of course.)
My best girlfriend and I communicate regularly via social networks and texts. We’re of the same mind, for the most part, and that typically means “veiled&rdquo
Another day, another social media scandal. By now, I’m sure you’ve heard of “Weiner-gate,” referring to the incident of Congressman Anthony Weiner sending an unsavory photo via Twitter. This incident is one of several high-profile fiascos that have played out over the last year, and I can guarantee there will be many more.
Of
It’s not a secret that repeating an action makes it a habit. The same applies to marketing, as my boss (the wonderful Deb Cochran) always says, "do it once, use it seven times."
Television and print advertising are the most notable, of course. How many times do you see the same commercial during an
There’s been a lot of talk on DuetsBlog about trademark bullies. Some of this may apply, but I’m talking about the bullies that leave uncalled-for comments and “intrude” on your social space.
The consensus, more often than not, is that as a business, you must reply (in hopes that you can display your ability
Having few characters to convey an idea or thought isn’t just for Twitter. I was reminded of this last week during the Legal Marketing Association’s annual conference.
Feeling energized after talking shop with colleagues for three days, I struggled with what to include in my upcoming blog post. My fellow marketers have already posted many
Twitter hashtags can be very useful when used properly. And by useful, I do not mean in a selling capacity. Most users utilize hashtags to connect, to learn, to network. Think of it as if you were going to a conference—you’ve all got an interest in [fill in the blank]. You’re both on
— Laura Gutierrez
Whether you believe in personal branding or not, there is some truth to the fact that how you portray yourself off- and on-line is extremely important. Call it “personal branding” or online reputation…whatever you want, as long as you monitor it and shape it in the way you’d like.
A major component
— Laura Gutierrez
A week or two after the Super Bowl, I’m not the only one still talking about it (our guest blogger David Mitchel discussed it yesterday). This year’s commercials did not wow me like I expected (sorry, cute Darth Vader kid). What surprised me was the lack of brand message. Sure, Doritos