Even if you know nothing of physics (I do not), most of us know Sir Isaac Newton’s third law of motion: for every action, there is an equal and opposite reaction. The same concept applies to marketing—some agree, and others have differing opinions. There are at least two ways to look at anything so it’s

It’s not a secret that repeating an action makes it a habit. The same applies to marketing, as my boss (the wonderful Deb Cochran) always says, "do it once, use it seven times."

Television and print advertising are the most notable, of course. How many times do you see the same commercial during an

Having few characters to convey an idea or thought isn’t just for Twitter. I was reminded of this last week during the Legal Marketing Association’s annual conference.

Feeling energized after talking shop with colleagues for three days, I struggled with what to include in my upcoming blog post. My fellow marketers have already posted many

Twitter hashtags can be very useful when used properly. And by useful, I do not mean in a selling capacity. Most users utilize hashtags to connect, to learn, to network. Think of it as if you were going to a conference—you’ve all got an interest in [fill in the blank]. You’re both on

— Laura Gutierrez

Whether you believe in personal branding or not, there is some truth to the fact that how you portray yourself off- and on-line is extremely important. Call it “personal branding” or online reputation…whatever you want, as long as you monitor it and shape it in the way you’d like.

A major component