(but I’m sure it’s blissful, while it lasts)
By now, our non-lawyer readers have read at least one post that’s made them rethink some advertising campaign or marketing strategy. Right? We are creative, and although we know pretty much everything else, it’s not like we interpret legalities. (Not that we’d want to, either. It doesn’t
The Dieline posted their top 100 packaging designs of 2011 this week. Go on, check it out. It’s a great list, full of iconic and not-so-well-known brands. And, it’s a good lesson in marketing.
If your business is one that sells a product, encased in some kind of packaging, I strongly suggest taking notes on
Communications can be tricky. Unless, of course, you’re conversing with yourself.
More often than not, you are not your intended audience. It’s a bit more difficult to write copy or come up with a relevant campaign for your business’s consumers, especially when you can’t identify with the targeted audience. (And for some of us, we
It’s Thanksgiving—we’ve all got food on the brain. I’m sure we can agree that Thanksgiving is a great excuse to take in excessive calories of turkey and cranberry sauce, pumpkin pie…(yum). Sweet potatoes. Green beans…Anyway…where was I? Oh yes. Excuses.
Since Thanksgiving is one of those few times a year most of America is “on
It’s on my profile, but I’ll tell you again—an attorney I am not. From a legal standpoint, I’m not qualified to tell you why brands and/or businesses should grab their social network names while they are still available (Dan Kelly is, and he’ll be tackling that on Friday). However, I am qualified to tell
If you are a business or individual that uses the equivalent of a cold-call to sell a product or service, then this post is for you.
I’ve noticed the not-so-recent trend of the lack of customization (or, hell, relevance) of PR pitches and resume submissions. (My network has been voicing their frustration.) Even on Duets
Most of you hate it, if I can venture a guess. Change is hard for most of us, and this is one of the biggest changes yet to the platform that everyone and their brother is on. And to think—there are more changes coming.
Even if you hate the new Facebook, what can you do
Social media is a topic I (would like to think I) know a lot about. As much as I advise my clients (the attorneys here at W&W) to use social media, the key to the whole equation is taking it offline and “backing up” what you’ve said over the interwebs.
In a world where
Admittedly, I am not a branding expert.
I am, however, a huge advocate of having a culture that’s brand-specific. Something along the lines of a legacy.
Can you imagine how hard it would be to pass the company you started to someone else, relative or not? Most can’t, and a lot of companies don’t.
Awareness isn’t just about making a name for yourself. It’s about utilizing your network and being aware of others’ strengths in a way that mutually benefits both parties.
As humans, we can’t know everything. (That may be shocking!) That’s why we have friends—referrals—to ask for real-world advice.
With a straight face, I can tell you