(but I’m sure it’s blissful, while it lasts)

By now, our non-lawyer readers have read at least one post that’s made them rethink some advertising campaign or marketing strategy. Right? We are creative, and although we know pretty much everything else, it’s not like we interpret legalities. (Not that we’d want to, either. It doesn’t

Communications can be tricky. Unless, of course, you’re conversing with yourself.

More often than not, you are not your intended audience. It’s a bit more difficult to write copy or come up with a relevant campaign for your business’s consumers, especially when you can’t identify with the targeted audience. (And for some of us, we

It’s Thanksgiving—we’ve all got food on the brain. I’m sure we can agree that Thanksgiving is a great excuse to take in excessive calories of turkey and cranberry sauce, pumpkin pie…(yum). Sweet potatoes. Green beans…Anyway…where was I? Oh yes. Excuses.

Since Thanksgiving is one of those few times a year most of America is “on

It’s on my profile, but I’ll tell you again—an attorney I am not. From a legal standpoint, I’m not qualified to tell you why brands and/or businesses should grab their social network names while they are still available (Dan Kelly is, and he’ll be tackling that on Friday). However, I am qualified to tell

Social media is a topic I (would like to think I) know a lot about. As much as I advise my clients (the attorneys here at W&W) to use social media, the key to the whole equation is taking it offline and “backing up” what you’ve said over the interwebs.

In a world where

Awareness isn’t just about making a name for yourself. It’s about utilizing your network and being aware of others’ strengths in a way that mutually benefits both parties.

As humans, we can’t know everything. (That may be shocking!) That’s why we have friends—referrals—to ask for real-world advice.

With a straight face, I can tell you