Collaborations in Creativity & the Law ®
– Debbie Laskey, MBA
These days, as newspapers and magazines are on the wane, it seems as if anyone who can write has become an online journalist to promote his or her area of expertise. In social media lingo, the title is now known as a “blogger.”
According to Wikipedia, “A blogger is a…
– Jason Voiovich, Vice President, Marketing, Logic PD
We trade data for access all the time.
Facebook, LinkedIn, Google – you name it, if you use these free services, you are explicitly granting them permission to aggregate and disaggregate your data at will. Sure, there are “privacy” settings, but few people actually actively manage them. …
– Debbie Laskey, MBA
There is an often-overlooked aspect of marketing that can be considered a distant relative. Public relations, also referred to as PR, is this sometimes forgotten but very important component of marketing promotions. At its core, PR can be defined as managing a brand’s image and reputation, but it touches all…
– Aaron Keller, Managing Principal, Capsule
There was a time, back in the day, when you could just “Google” yourself and that was the best way to assess the value of your personal brand. Simple quantifiable way to see how many mentions you had on Google’s interwebs (the reference is intentional). And, you could…
– Debbie Laskey, MBA
Have you ever spent hours working on a document for work? That’s a silly question because most of us who recognize Microsoft software and SlideShare have spent countless hours working on executive briefs, lengthy project reports, presentation decks, and much, much more.
Normally, we give our work product to our…
– Debbie Laskey, MBA
Do you use Thanksgiving to thank your customers and, in the process, build your brand equity and awareness? If not, you’re missing a big opportunity.
With November in full swing, don’t make the mistake of focusing only on revenue from Black Friday, Cyber Monday, and after-Christmas sales. Instead, add a…
Matt Kucharski, Executive Vice President, Padilla Speer Beardsley
I’m not really the kind of guy to recommend brands on social media, which is a bit ironic because that’s the ultimate goal of every marketer – to turn your customers into advocates.
But that all changed the day I discovered Dollar Shave Club, an e-commerce…
– Debbie Laskey, MBA
If you’re a marketer, you probably spend a great deal of your day checking Twitter, Facebook, Google Plus, and LinkedIn. Depending on your industry, you may also spend time on YouTube, Flickr, Instagram, and any number of other peripheral sites. But did you know that Twitter can be your best…
– Debbie Laskey and Ward Schendel
We all learn a great deal from DuetsBlog and the legal and marketing community assembled by Steve Baird and his team. As guest bloggers on DuetsBlog, we, Debbie Laskey and Ward Schendel, recently had a conversation about the importance of strategic planning and decided to collaborate on a joint…
–Susan Perera, Attorney
I recently read Nora Reed’s blog post, Locate your Brand on the Color Spectrum, on Logoblog. Nora identified a trend, which you may have noticed from time to time, that some industries tend to congregate in a specific color scheme.
For example, fast food logos tend to be in the red/yellow…