Randall Hull, The Br@nd Ranch®

There is much to admire about Lance Armstrong. Really. Cancer survivor, founder of Livestrong, professional triathlete at age 16, successful professional cyclist, marathon runner. Yes, Lance was a very good athlete and road-racing cyclist long before he was diagnosed with cancer and after he returned to the sport prior to

Brand New Blog recently reported on the unfortunate, but unsurprising piercing of Lance Armstrong’s name from the logo and visual identity of the Livestrong Foundation:

It is no longer about the man, but the mission — still a laudable one:

For more on the fall of Lance Armstrong and his once unstoppable personal brand, see