Collaborations in Creativity & the Law ®
-Wes Anderson, Attorney
No company’s branding strategy is studied more meticulously than Apple, Inc.’s — and of late, Apple has taken a turn for the descriptive with its various operating systems.
Every company wants its brands to be distinctive — and the arbitrary APPLE mark is among the most well-known. But its new operating system…
–Dan Kelly, Attorney
I ran across information today that Microsoft is coming out with a new operating system this fall: Windows 8. 8? What goes into that branding decision? I’m intrigued by the fact that Microsoft and Apple are again heading in opposite directions. Apple eschewed the moniker “iPad 3” for its latest generation…