The Star Wars series is truly an exceptional franchise, having broken box office records, creating legions of fans, and bringing the idea of collateral merchandise licensing to an unprecedented level. Also, how many other films are top hits at the box office in three different decades, even when all you’ve done is add a few
Mashable
Critics Flush New University of California Logo
By Steve Baird® on
How about a little levity for your weekend preparations?
There has been a great deal of discussion among those interested in the brand new and increasingly controversial University of California logo appearing on the right above.
Mashable’s discussion of the online branding outrage is here. Berkeleyside coverage is here. And, News Fix coverage…
A Lesson in Social Media and Transparency from an Unlikely Source: the UFC
By Duets Guest Blogger on
Posted in Marketing
In a few short years, the Ultimate Fighting Championship, or the UFC, has become a sports powerhouse. The league seems to have it all—a booming business, a solid philosophy and a great presence on social media that engages their fans. Why does this matter to you? Because your business can learn a few things…