Last Sunday was “Music’s Biggest Night,” at least according to the National Academy of Recording Arts and Sciences (NARAS). I haven’t watched many Grammy Award shows, but the possibility of seeing Paul McCartney and Ringo Starr performing together was enough for me to tune in, at least for a few minutes. I wasn’t paying particularly
The words we choose to use in commercial signage, advertising, and marketing materials mean something. That’s why we use them, to communicate a fact, an opinion, or perhaps some other message.
The use of certain words, can carry implied meanings too, some intended, and perhaps some unintended.
For example, yesterday Seth Godin wrote this about…
In case you’re wondering, this design is a federally-registered non-verbal trademark.
The owner identified it as a "Miscellaneous Design," without further detail or description (since it predated the more rigorous rules on supplying the Trademark Office with an accurate and detailed description of the mark).
The U.S. Trademark Office assigned to this design mark Design Code 24.15.25 ("other arrows") and in some cases 26.17.09 ("bands, curved; bars, curved; curved lines, bands or bars; lines, curved.").
So, now that you’re armed with all this valuable information, certainly you can answer three simple questions: (1) Who owns it? (2) What is it? and (3) What goods or services are identified and distinguished by this non-verbal design mark?
As I was riding to the airport this past weekend in the back of a New York City cab, I was struck by a video that was playing on the in-seat TV. The video showed a barge (or some other type of boat, I don’t claim a wealth of nautical knowledge) unloading subway cars…