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Tag Archives: Mr. Wonderful

Kevin O’Leary Not Nuts About Mr Wonderful

Posted in Articles, Branding, Food, Loss of Rights, Marketing, Mixed Bag of Nuts, Television, Trademarks, USPTO

We’ve been stalking Kevin O’Leary’s nutty Mr. Wonderful trademark application, for a while now. In April, we thought the USPTO would refuse registration of Mr. Wonderful for nuts, based on this: In June, we were shocked to see the USPTO missed issuing the obvious refusal, and in August, we noted and reported that The Wonderful… Continue Reading

Will Mr. Wonderful Become a TM Nutcracker?

Posted in Articles, Branding, Food, Marketing, Mixed Bag of Nuts, Trademarks, USPTO

Two months ago, our attention seized on a nutty and woefully deficient USPTO examination of a trademark application to register — Mr. Wonderful — for roasted nuts, and nut-based snack foods, among other food products, given the prior WONDERFUL trademark rights owned by these folks: Just like clockwork, events now appear to be playing out as expected,… Continue Reading

It’s Not a Wonderful Trademark Examination

Posted in Articles, Branding, Food, Infringement, Marketing, Trademarks, USPTO

It’s a wonderful life, collaborating with brand owners and marketing teams to advance their goals. Our work for brand owners also involves a collaboration of sorts with the U.S. Trademark Office. We work with the USPTO to obtain registrations for our clients and this triggers USPTO obligations. As such, when examining applications, the USPTO must search its records for… Continue Reading

Registration of a Very Personal Brand Name

Posted in Advertising, Articles, Branding, Marketing, Mixed Bag of Nuts, Search Engines, Social Media, Social Networking, Television, Trademarks, USPTO

How much do I believe in federal registration of trademarks and brand names? Well, this much: I’ve always been a big fan of practicing what you preach. Actually walking the talk. Not just talk. That mindset helps explain why we stuck with the suggestive name of this blog, even after the experts recommended against it several times, for SEO and… Continue Reading