Collaborations in Creativity & the Law ®
-Mark Prus, Principal, NameFlash Name Development
When you finally identify a name for your business, product or service, you must conduct proper due diligence to ensure that you have a legal right to use the name. Trademark searches are mandatory and I’d strongly recommend talking to a great trademark attorney. A little upfront time and…
Mark Prus, Principal, NameFlash, Name Development
About a year and a half ago I wrote a blog post explaining the secret of the number 7 for Procter & Gamble.
I guess the trends about media overload are true—now Procter & Gamble has cut the “magic number” down to 5, and another company has…
Beneath the large umbrella of the law known as Intellectual Property (or simply, IP), one of the badges of superiority that trademark lawyers are able to brag up to their patent and copyright colleagues is that trademark rights are capable of lasting forever — there are no term limits — so, the underlying legal rights can be truly timeless, provided, of course, they continue to be…
—Mark Prus, Marketing Consultant NameFlashSM
I do a lot of branding and naming work…and so when I see an issue that confuses me, I usually assume it confuses consumers as a whole. In this case, having done some work in the artificial sweetener category, I can assure you that people are confused.
The artificial…