There must be an infinite number of possible names for someone tasked with re-branding a motel, yet on a recent trip to Iowa City to interview an amazing pool of law students, I captured some photos of what has been — for as long as I can remember — a Motel 6, and is
Naming/Renaming
Seemed Like a Good Idea at the Time…
By Duets Guest Blogger on
—Mark Prus, Principal, NameFlashSM Name Development
Naming contests. Sounds like a good idea, right? A company needs a new name and it decides to engage its employees to come up with a new name. What could go wrong?
Well, you could end up with a name like Mondelez.
Just to be clear, I’m…
How Do You Know?
By Duets Guest Blogger on
Posted in Guest Bloggers
—Mark Prus, Marketing Consultant at NameFlashSM
I received a lot of terrific feedback on my recent Duets Blog post “When Should You Change Your Name?” Consider this Volume 2 in the series.
After you have decided to change your name, “How Do You Know When You Have Identified a Great Name?&rdquo…
When Should You Change Your Name?
By Duets Guest Blogger on
Posted in Guest Bloggers
—Mark Prus, Marketing Consultant at NameFlashSM
In my NameFlashSM name development business, I sometimes get asked by clients, “Should I change my brand name?” From a purely selfish standpoint my answer should be “YES!” because I get paid to generate names! But the reality is that there are times when you should not…
Got Mammary Gland Excretions?
By Duets Guest Blogger on
Posted in Guest Bloggers
—Jason Voiovich, Ecra Creative Group
Key Points:
1. The National Milk Producers Federation wants the FDA to crack down on plant "milks" (i.e. Silk) using the word "milk" to describe their product.
2. The dairy industry has reason to worry – dairy consumption isn’t quite keeping pace with inflation, the soy milk market (while small)…