You know that beer that you would drink in a basement, but now that you acknowledge that you are actually an adult, you would not be caught dead buying in a liquor store or requesting at a bar or restaurant? We’ve all got one. Having spent my college drinking days in “the good land”,
Natural Light
How Can a Brand Pass the “There Is No Substitute” Test?
By Duets Guest Blogger on
One of my favorite movies is Risky Business, the 1983 classic featuring a young Tom Cruise playing high school kid Joel Goodson. Joel is an average kid from an upper middle class Chicago suburb who has the good fortune of having his parents take off for a few days, leaving him with…