Collaborations in Creativity & the Law ®
Earlier this week, Joseph N. DiStefano of Philly.com reported that the University of Pennsylvania filed suit in federal district court to protect its well-known federally-registered rights in the WHARTON name and mark. (Hat tip to guest blogger Dave Taylor of Taylor Brand Group).
For those who have not been paying attention to business for…
Seth Godin seems to suggest the most important element of a slogan is living up to the inherent promise in it — the underlying story of the brand.
I suppose that is hard to dispute; a catchy set of words that isn’t true to the brand doesn’t help, instead the noticeable disconnect probably hurts the…
—Nick Olson, Student at University of Pennsylvania Law School and Wharton School
When my classmates find out I studied poetry in college, their typical reaction is, “Oh, so THAT’S how you wound up in law school!” And, in fact, studying poetry really did lead me to studying law and business – not because…