-Wes Anderson, Attorney
No company’s branding strategy is studied more meticulously than Apple, Inc.’s — and of late, Apple has taken a turn for the descriptive with its various operating systems.
Every company wants its brands to be distinctive — and the arbitrary APPLE mark is among the most well-known. But its new operating system
A few weeks back, Steve discussed Apple’s recent applications to register a trio of non-verbal trademarks, shown below:
(Each image links to the corresponding application on file with the U.S. Patent and Trademark Office – USPTO).
Spoiler alert:
This post contains the USPTO’s ultimate decision regarding the registrability of the design and layout of various