Last Friday was a big day for Erik Brunetti. He won his appeal at the CAFC, opening the door to federal trademark registration of his four-letter-word “fuct” clothing and fashion brand name. The same door swung wide open for all other vulgar, scandalous, and immoral designations used as trademarks, because the 112-year old registration prohibition… Continue Reading
Tag Archives: Potty Humor
Critics Flush New University of California Logo
Posted in AlphaWatch, Branding, Guest Bloggers, Marketing, Trademarks, TruncationHow about a little levity for your weekend preparations? There has been a great deal of discussion among those interested in the brand new and increasingly controversial University of California logo appearing on the right above. Mashable’s discussion of the online branding outrage is here. Berkeleyside coverage is here. And, News Fix coverage is here. Brian Williams even… Continue Reading
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Steve Baird
Just so you know, I'm all about brands and the law, both professionally and personally. I regularly annoy family and friends in retail stores by focusing on product labels—not to buy the product, but to read the fine print and ask, "Who owns these brands" and "Did they really register those marks?" More... 
Jessica Gutierrez Alm
I wasn’t planning to be a lawyer. At least that was my thinking as I began law school. This degree was going to give me a leg up in my efforts to enter the business world. Lawyers live in the grey — where there’s never a right answer, only possibilities — and the favorite lawyer answer for any seemingly yes-or-no question: “it depends.” More...
Tiffany Blofield
Although my initial career path was to be one of the Supremes (not the musically talented ones with platform shoes and sequins, but rather, the nine wearing sensible shoes and pressed black robes in DC), I will likely stay in Minnesota as I have never lived anywhere else. More...
Tucker Chambers
I’ve always been fascinated by brands, logos, slogans, and other creative works. I remember in my first year of middle school, asking my parents for the Adidas “three stripe” shoes to match my friends at school. More...
Martha Engel
I’ve always been passionate about smartly designed, cleverly branded, and well-crafted products – from cars to craft beer to fashion to gadgets. More...
Kyle Kroll
For me, creativity has always been a way of standing out from the crowd, doing the unexpected, and adding passion to my work. More...
Timothy Sitzmann
I have always considered myself to be a creative person. Full disclosure: I'm not claiming that I've created anything good, merely that I have created things that exist. More...
Draeke Weseman
People often ask me why my name is spelled the way it is. When I was born, my mother added an extra “e” in the middle to distinguish it from being confused with the word “drake,” meaning “male duck.” More...