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Does Erik Brunetti Have Ford’s Attention Yet?

By Steve Baird® on December 18, 2017
Posted in Articles, Branding, Famous Marks, Fashion, First Amendment, Marketing, Trademarks, USPTO

Last Friday was a big day for Erik Brunetti. He won his appeal at the CAFC, opening the door to federal trademark registration of his four-letter-word “fuct” clothing and fashion brand name.

The same door swung wide open for all other vulgar, scandalous, and immoral designations used as trademarks,…

Critics Flush New University of California Logo

By Steve Baird® on December 14, 2012
Posted in AlphaWatch, Branding, Guest Bloggers, Marketing, Trademarks, Truncation

How about a little levity for your weekend preparations?

There has been a great deal of discussion among those interested in the brand new and increasingly controversial University of California logo appearing on the right above.

Mashable’s discussion of the online branding outrage is here. Berkeleyside coverage is here. And, News Fix coverage…

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