Here is to sharing a photo I took using my iPad on a recent Canadian fishing trip, and yes, there is a trademark story here to share as well, not just a beautiful sunset positioned behind this ATV tire.
In my purchase of automobile tires over the years, one of the key selling points has
By now, you must know, I’m a sucker for billboard ads. I really love to notice, study, comment on, and critique them, especially when there is an opportunity for some trademark storytelling.
This one for the Hampton Inn & Suites brand does not disappoint.
It appears that an IP holding company for Hilton, HLT
What started as a fatherly trip to the mall with my daughter and one of her friends will end with a couple of blog posts, at least.
I don’t spend a lot of time in malls, so when I do, I’m typically on brand alert.
You could probably count on one hand the number
My son snapped this photo during a recent family trip to Washington, D.C. It almost has become a hobby for him to capture people in the act of ignoring a sign’s specific request or doing exactly what a sign purports to forbid. While some retreated from the water in the World War II Memorial when they
In December, you may recall, I blogged about Boise State’s federal registration of the color blue as applied to athletic field turf, known to many as Smurf Turf. At the time, I wondered out loud whether Boise State’s success in the U.S. Trademark Office might lead others to follow along this trademark path?
Hat tip again to
John Reinan provided yesterday a marketer’s perspective that questioned the value of coined trademarks. In my experience, as a trademark type, one place on the spectrum of distinctiveness where both trademark and marketing types can have their cake and eat it too, is the delicious category of suggestive trademarks.
From the legal side of the coin
