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A New Test for Trademark Suggestiveness

By Steve Baird® on July 23, 2013
Posted in Mixed Bag of Nuts

Let’s call it the Family Feud test of trademark suggestiveness . . . .

We’ve written a lot here about the all-important Spectrum of Distinctiveness, a key tool for those who name products and services, and for those who hope their selected names can be ownable as trademarks, upon their first use in commerce.…

5 Is The New 7

By Duets Guest Blogger on July 16, 2012
Posted in Advertising, Branding, Guest Bloggers, Marketing, Mixed Bag of Nuts, Trademarks

Mark Prus, Principal, NameFlash, Name Development

About a year and a half ago I wrote a blog post explaining the secret of the number 7 for Procter & Gamble.

I guess the trends about media overload are true—now Procter & Gamble has cut the “magic number” down to 5, and another company has…

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