–James Mahoney, Razor’s Edge Communications
Every now and then, lightning strikes where a creative team sees a terrific, fast-turn opportunity to have a little fun. I think of them as targets of opportunity.
We had one some years ago when we were in the midst of creating a series of mailers for a search-technology client.
–James Mahoney, Razor’s Edge Communications
Every now and then, I find pearls floating in the tide of print advertising. These two, for example.
First is the Kiton ad, one of a series the company is running. I liked the whole look and feel of it right away, but didn’t know anything about the company.
I
–James Mahoney, Razor’s Edge Communications
Recently, I came across a snappy-looking website with unconventional design for a small consulting company. It’s cleverly done, easy to navigate, and appears to have good information.
I say “appears to have” because there’s one slight problem: it’s challenging to read it. The design motif has small white type on
We have some razor sharp readers and guest bloggers. We’re deeply thankful and especially grateful when our readers and guest bloggers send us real life illustrations of marketing pitfalls we’ve identified, sliced and diced here on DuetsBlog. They provide more great teaching tools.
Hat tip to our own James Mahoney of Razor’s Edge Communications for