Collaborations in Creativity & the Law ®
I heard a radio spot the other day for Milwaukee, Wisconsin-based department store retailer Kohl’s:
"The More You Know, The More You Kohl’s."
Apparently not a new example of brandverbing, yet it continues, despite the ridicule of being called "The Absolute DUMBEST Slogan Ever," enduring grammatical criticism from at least one…
You probably have gathered by now that I like thinking and writing about non-traditional trademarks.
For some time, mostly when I’m in the car and I happen to notice them, I have been wondering about the shapes of various retail signs and how many of their owners may have sought to federally register them as non-traditional trademarks…
—Jason Voiovich, Ecra Creative Group
Key Points:
1. The National Milk Producers Federation wants the FDA to crack down on plant "milks" (i.e. Silk) using the word "milk" to describe their product.
2. The dairy industry has reason to worry – dairy consumption isn’t quite keeping pace with inflation, the soy milk market (while small)…