Eating more isn’t necessarily a bad thing. Yeah, I saw the documentary Super Size Me; admittedly, I haven’t viewed certain fast food the same way since, but it all depends on what it is you’re eating, right? Common sense dictates that if it’s good for us, we should eat more of it. Indeed,
Chick-fil-A Goes Stealth in “Eat More Kale” Trademark Dispute?
The question for the day is not, why did the chicken cross the road, but rather, why did the chicken file an ex parte Letter of Protest with the Office of the Deputy Commissioner for Trademark Examination Policy at the United States Patent and Trademark Office (USPTO), just a few months ago?
To get to
Eat More Anything?
An allegation of trademark bullying is in the news again, this time Chick-fil-A is the accused Goliath — charged with overreaching in its enforcement efforts relating to intellectual property rights in the very clever and creative EAT MOR CHIKIN a/k/a The Cow Campaign and advertisements:
Perhaps you’re wondering what aspect of the Cow Campaign Chick-fil-A is seeking to protect?
Perhaps you’re also wondering who David is, right?
Turns out “David” answers to “Bo” and he lives in Vermont, where farmers grow a lot of kale.
I’m told that if we were all to eat more kale, we’d all be more healthy.
There is a lot of protectable intellectual property in Chick-fil-A’s very creative and clever Eat Mor Chikin & Cow Campaign, but trademark infringement allegations relating to Robert “Bo” Muller-Moore’s Eat More Kale slogan appear — to me — to be baseless:
The Burlington Free Press coverage is here, and Seven Days coverage is here.
Anyone out there willing to take Chick-fil-A’s side on this one?Continue Reading Eat More Anything?