An allegation of trademark bullying is in the news again, this time Chick-fil-A is the accused Goliath — charged with overreaching in its enforcement efforts relating to intellectual property rights in the very clever and creative EAT MOR CHIKIN a/k/a The Cow Campaign and advertisements:
Perhaps you’re wondering what aspect of the Cow Campaign Chick-fil-A is seeking to protect?
Perhaps you’re also wondering who David is, right?
Turns out “David” answers to “Bo” and he lives in Vermont, where farmers grow a lot of kale.
I’m told that if we were all to eat more kale, we’d all be more healthy.
There is a lot of protectable intellectual property in Chick-fil-A’s very creative and clever Eat Mor Chikin & Cow Campaign, but trademark infringement allegations relating to Robert “Bo” Muller-Moore’s Eat More Kale slogan appear — to me — to be baseless:
The Burlington Free Press coverage is here, and Seven Days coverage is here.
Anyone out there willing to take Chick-fil-A’s side on this one?